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  • AUTHOR Harshal Patil
    (Presales & Marketing)
  • PUBLISHED ON May 10, 2019

Integrate Big Data into Marketing

Great grandfather says – Knowledge is a power.

Father says- And when it comes to knowledge about the people you are trying to sell to, it is even more powerful.

Marketers strongly resonates with this and that’s why the advent of big data has been blessing. High tech world of big data has lot more in common with the revenue and creative driven world of marketing. It’s a bottomless hunger and no harm in getting hungry for thedata. It’s gaining momentum because every aspect of a CXO,VP’s or common man can now be measured, stored, calculatedand analyzed to derive to conclusions for everyone. This data is like a dream come true for marketers as targeting potential customers with such accuracy has never been easier. Traditional old-school marketing efforts including email subscriptions,newsletters are monkey age and still crushing the stone to litire. Here we have made way for modern marketing strategies that are based on people’s internet browsing habits, extremely revealing. So what can be the ways you can use Big Data in your own marketing efforts? Here’s a list of the most common applications.

An eye on Google Trends

Most straightforward big data sources available online today.The platform lets you see how popular certain search terms are and how they compare to average daily volumes.

Define your ICP (Ideal Customer Profile)

The ICP or ideal customer profile can be precisely developed with the use of big data. Use digital information to define your target audiences. Look for website visiting habits and online search results for the sort of people your product is most likely to appeal to. Once you have a real and nuanced identity of your ideal costumer, you’ll be in a much better position to fine tune your messaging. Go one step further to imagine up a real authority based on that info.

Identify what makes a customer buy

A lot of focus is put on creating smashing content and publishing it for all to see. But what sort of content helps turn a potential customer become an actual customer? What makes them actually buy? While these questions would have remained unanswered a few years ago, now it’s information that’s just a click away. Content scoring software helps you identify the sort of content that’s really appealing to your audience and converting sales. This way you can truly quantify the value of all-important content marketing.

Use more predictive data analytics

This form of big data is lot more aggressive than the others. Predictive big data analysis solutions is now helping companies from around the world utilize customer relationship management software more effectively to predict the future behaviors of their leads. It’s not only knowing a potential customer is, but trying to make decent guess as to how they will react to and what they’ll respond. This entire process is called lead scoring and involves the use of data to let computers identify trends and extrapolate to point to outcomes. The technique is helping companies generate better quality leads and also reducing costs significantly.
From all these tools, I observed that Big Data is not to be reviewed yearly, weekly or even daily – it’s a tool that needs to help you make minute immediate tweaks and pivots. Real-time behavior of visitors to your site can be used to automatically direct them to relevant pages, offers and information. Overall, big data will help you to quickly jump on trends and make better & unbiased decisions. The potential is absolutely there for this data to become a key tool for every marketing expert. Recently we have implemented predictive analytics system forour organization, and it resulted in zero budget effective marketing strategy.

Please feel free to reach me to know how we did that.

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