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  • AUTHOR Mukund Narasimhan
  • PUBLISHED ON December 21, 2020

How you can get started?

7 years ago we started Niyuj with the belief engineering world-class software products don’t need teams to be co-located at all times. You can very well deliver world-class outcomes with the right mindset, team, and tools.


This pandemic has shown that this can be done at scale never imaginable in the past.


We engineered (and continue to do so) mission-critical products for leading ISV’s using a model (below) that can be well adapted in times where having collocated teams will soon be things of the past.


These are indeed unprecedented times. ISV’s leaders in particular need to balance their roadmap staring at the possibility of slashes in budgets as a result of lower than expected product revenues. You will be expected to do more with less, with many inflight-projects being at risk. I put some of the lessons we learned that will help you plan better and win in a zero-touch world


Core vs Context: Start prioritizing, by identifying products that are core to your business and ones that are not strategic. Core products are ones that lay the foundations for your future business E.g Cloud backup product versus On-Prem backup product. A great revenue-earning product running on legacy should also be a candidate for the context path.


For products, there are on the context path analyze what you could consolidate, rationalize, how you could save cost’s. Key questions you need to answer are:


  • Can resources be redeployed to work on products core to you?.
  • Can you bring in cost savings using an opti-shore model?
  • Future state planning: Once you’ve identified your core products see where you are on each product’s evolution journey. Figure out what you need for a faster time to market. This should be in terms of SME knowledge, skills, and budgets.
  • For products in the context path inverse the question by asking what all I can strip down and still ensure I deliver to my existing customers. Can I self fund my roadmap?


Time to look beyond your organization walls and revaluate partners who are not nimble/ready to change


You would be surprised to hear that I come across many ISV’s companies who haven’t outsourced or are averse to outsourcing. I often advise customers that outsourced product development partners (OPD) often work as an extension to your team. Being in an offshore location costs less and gives you better value. Additionally, the skills required for a product to succeed in the marketplace has become quite diverse especially when the industry is going through a technology transformation in AI, Big data, etc. I have often seen OPD recruitment teams being successful in getting candidates for seemingly complex skills in a market such as India. OPD companies have the ability to attract talent because they service many customers and have the resources to maintain their expectations. The costs you could save could be close to 50% inclusive of setup. Now that’s pretty hard to ignore. Even if you are not ready I would advise having a chat with OPD partners to understand what they bring to the table.


In the next part, I cover the criteria’s to select a partner and conclude this series, stay tuned!



About Mukund

Mukund leads the Client Offering function at Niyuj. He helps shape Niyuj’s proposition to help clients stay relevant in changing times. He can be reached at


About Niyuj

We are a “technology first” company. The Niyuj team comprises professionals with 100+ years of collective management experience, including passionate developers with patents in their name, tech innovators, and top performers from leading, global universities. We specialize in building tomorrow’s products for early-stage start-ups, as well as Fortune 500 companies and everyone in the middle.

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